This week on PDR Marketing Minute, Gene Fetty takes a break from his Basic Marketing Needs and looks to answer a question many listeners have been asking including Steven Hamby from Pro PDR in Georgia. The question being asked is all about domain names and how marketers are reaching out to sell available domain names at inflated prices. Gene reminds us that he had spoken about this in the first part of the Basic Marketing Needs talk. A website is the most important part of having a business and a proper domain name is often the key to success.
Today, Gene talks about what you should be looking for and what you need to do to acquire the perfect domain names before anyone else tries to sell it to you. The first thing you can do is to purchase a domain that has your name and business in it. For example, if your company is Bob’s PDR, you should own bobspdr.com. If it is already taken, you should try for a more generic domain that includes your geographical area. So, if your business is in Georgia, look for georgiadentrepair.com. These type of domain names work well because customers will see that the services are offered locally.
Lastly, Gene advises listeners to go out and buy domain names before marketers do. There are a lot of unique domains available and could work for your business and region. He explains that GoDaddy is one of the best places to find unique domains and at affordable prices. You can find your name and geographical domains easily so you don’t have to overspend later. Gene ends this week’s podcast by encouraging listeners to visit PDRMarketingMinute.com and sign up for his email list to receive his Review System and increase the number of reviews on your website.