This week on the PDR Marketing Minute, Gene comes to us from the road. He explains that he has been busy with a hailstorm that came through town but wants to talk about how you can educate your potential customers before they actually reach out to you. He says that marketing is basically what you do before you can get to doing sales with a customer.
Gene says that while everyone thinks that customers first think about price, you should be educating your customers so that they know what they are buying into. If your content educates your potential customers, they will realize what are the processes that go into a repair and will be ready to pay for your services.
He goes on to say that a video uploaded by Brice Kelly talked about whether dents can be repaired on the edge of panels. You can see the video on YouTube at CFLDentRepair and learn some tips and tricks from it. Finally, Gene encourages listeners to take the educational approach and make videos that educate customers before they even think about asking for your services.
You can sign up at PDRMarketingMinute.com and register yourself for the upcoming Review System where you can learn some useful tips on how to get reviews