Episode 108

By PDRMarketingMinute / January 12, 2020

Introduction to email marketing

What is email marketing?

Basically, it means sending out emails to your customer base to offer them your services, get their reviews, or to just keep in contact with them.

The best thing to do is to have an email that is set up to your website rather than a general email id. It is a lot more professional that way and lets your customers learn more about your services. When you’re emailing a larger group of people, you can use a bulk emailing service like MailChimp.com.

You can use this email service to reach out to customers and offer them coupons or special discounts for repairs or other services. Whether you connect with them after a hail storm or some other weather conditions, the bulk email service is an excellent way to offer your customers the best deals.

Some of the other bulk emailing services are AWeber, ActiveCampaign, and Infusionsoft. They all offer great customer management systems including automated follow-ups and text message broadcast from the website. One of the most basic things to do when you use this bulk email service is to create a newsletter every month and send it out to your customers. This newsletter can include everything from tips and tricks on how to take care of your car to maintenance tips.

Email marketing is extremely affordable and easy to use which is why it is important to incorporate it into your business.

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A weekly short style podcast to give you quick tips to improve your paintless dent repair "PDR" business.