Episode 120

By PDRMarketingMinute / January 24, 2020

This book makes writing ads easy!!!

Amazon Book Link

It has been an entire month of a show a day, every day leading up to MTE 2020. You guys have to come down and meet me there. I will be at the KECO booth on Thursday, Friday, and Saturday. MTE week is something I always look forward to and I can’t wait to talk shop with you.

Today, I want to talk about a book that makes writing your ads easier. When you write any ad, your headline constitutes 80% of the power of your ad. This means that it doesn’t matter is it’s a short ad or a long sales copy, the headline makes a big difference between people checking it out or not.

The title of the book explains itself – Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More. It is written by David Garfinkel who is an excellent copywriter and also has a podcast for anyone interested in the subject. The book is on Amazon and costs just $10.39 and is a great choice for those who want to create amazing headlines. The headlines in the book can be used for any industry and come with numerous variations of a single proven headline.

An example is, “Give me 5 days, and I’ll give you the secret of learning any subject”. This headline can be transformed into; “Give me 45 minutes and I’ll have your drain running like new” or Give me 15 minutes and I’ll have you up and running on the World Wide Web” for a plumber and internet service provider respectively. There are examples for all types of businesses from florists to personal trainers. The book is also sort of a workbook as it allows you to come up with your own headlines using the proven headline as a base.

The headlines used in the book are proven to work successfully by copywriters around the world and can help you with advertising for your business. I use both the paperback and Kindle version of the book so that I am always prepared.

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About the author

PDRMarketingMinute

A weekly short style podcast to give you quick tips to improve your paintless dent repair "PDR" business.