Episode 124

By PDRMarketingMinute / January 28, 2020

Part 2 of our 3 part series on lessons learned opening a brick and mortar shop.

Part 1 of this 3-part series focused on the bad parts of opening up a brick and mortar shop. In Part 2, I will continue with a bit of the negatives before moving into the good parts.

You need to find a shop that is in a good location – something like what we have on one of the prime roads of Pittsburgh. However, having a shop means you can’t just take a day off or take vacation leave and keep the shop closed. For mobile businesses, scheduling a week or two weeks off is possible but when you can’t be in the shop, you have to hire someone who can take your place.

Moving onto the positives of having a shop now. For starters, you take weather out of the equation. No more working in the freezing cold, scorching heat, or rain. Next, you get a whole lot of space to work in. Going to someone’s house means you are probably going to find yourself in a small, crammed garage with room enough for just a car. Also, because you’re working in your shop, you have access to all your tools and equipment. Carrying them together for your mobile business is extremely difficult – don’t you think? Thanks to the added space in the shop, you can also take apart and leave a car while you work on another car.

The biggest advantage? Having your own bathroom. You know the awkwardness of having to ask a customer to use their bathroom during a repair. So, as you can see, there are a lot of advantages of having a brick and mortar shop.

Part 3 will discuss my thought process of moving from this shop to the next one – something I spoke about in Part 1.

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PDRMarketingMinute

A weekly short style podcast to give you quick tips to improve your paintless dent repair "PDR" business.