This week on the PDR Marketing Minute, Gene discusses the difference between Google AdWords and Facebook advertising. He explains that Google ads are how customers search for your service. It is a paid way to get on the first page of Google, especially if you cannot do so organically. He also says that Shane and himself did a webinar based on that a few weeks ago which can be found on the PDRCollege.com forums.
Gene then goes on to explain that if you have already ranked well on Google, you can reach out to other potential customers through Facebook. Although this is not where people are searching for your services, you can reach out to people and tell them about your PDR business.
The basic difference between Google and Facebook is that Google targets people who are actively searching you out whereas Facebook is a medium where you can reach out to people who don’t know about your business. He also says that the leads on Google Ads are a lot stronger than the ones on Facebook, but through Facebook you can generate more website views and phone calls.
Gene ends the episode by saying that at the end of the week, he and Shane will be hosting another webinar where they will be talking about reviews and launching the Review System. Sign up as a member of the PDR College Community and get Gene’s Review System by signing up at PDRMarketingMinute.com.