This week on the PDR Marketing Minute, Gene talks about starting a “Email Marketing” series. First he explains that email marketing is basically a service where customers can sign up to a list and receive regular information about the requested service.
One of the first tips Gene talks about when it comes to email marketing is to not carry this out through your regular email account wherein you will be required to physically type out every single email. Instead, Gene advises to use a free email list management company such as MailChimp.com. They allow you to compose a single email and send it out to multiple email addresses simultaneously. He goes further to say that collecting email addresses from customers is quite easy and through services like MobileTechRX or ReconPro, it becomes even easier.
Gene goes on to explain that email marketing is a great way to reach out to customers. Sending them an email newsletter once or twice a year will keep your company name in your customers head. He advises listeners to reach out during holidays as well for a more personal touch. Going forward, Gene will be discussing some tips and tricks for using email marketing in your PDR business and how to implement it effectively.
You can sign up to Gene’s email list by heading to PDRMarketingMinute.com. You can also check out ThePDRVideoCourse.com and sign up there to get a free buyer’s guide for creating great videos using basic equipment. You can email Gene at PDRMarketingMinute@Gmail.com to reach out and get your questions answered.