This week, Gene continues with his discussion on email marketing and the importance of it. He says that the number one reason to have an email list of all your previous customers is so you can reach out to them immediately when a hail storm hits your area and the surrounding locations that you service. If you already have hundreds of clients, you can reach out to them and let them know you are ready to help them with a single email. Since these customers already know you, trust you, and have experience with your business, their first choice will always be you.
Another way this method of marketing helps is that even if a customer has not faced any damage, they can refer you to a person who has. Gene advises to get your email lists ready and through a service like Mail Chimp, you can email hundreds of people simultaneously.
He goes on to talk about the Advanced Skills Seminar and MTE that is coming up in just two weeks. Gene says he will be speaking at the seminar and will have a booth along with Dave Streen and encourages listeners to come up and discuss their business ideas and plans with him. He then talks about the webinar on the video course that will be live on Thursday at 9:00 PM Eastern Time.
The webinar will be free to join and you can gain access by signing up to the email list at PDRMarketingMinute.com. If you are interested in attending the Advanced Skills Seminar, contact Shane or Keith and you can pay in three payments rather than one.