This week on the PDR Marketing Minute Podcast, Gene talks about the MTE Advanced Skills Seminar and announces that he has launched the PDR Video Course which was discussed in previous episodes.
Gene explains just how important and beneficial marketing through videos really is as it can reach out to your customers in a more personal and visual way. There are a number of things that happen when you use video to market yourself and your business.
For starters, it builds trust in the customers as they can see your face. It also gives you a bit of a celebrity status in terms of the customers reacting to seeing you when they ask for your services. When you want to sell something, the person you are selling to needs to feel like they know you. They should be comfortable and trust you which is exactly what a video does. After watching your videos, a customers feels like they know you a little and therefore feel comfortable in trying your services.
In the PDR industry, all the work is very visual which makes it ideal for videos. When you make videos of repairs, Gene advises that you be entertaining as well as informative. You can also use YouTube videos to help your Google ranking jump up a few spots, if needed. Your YouTube video title can also get you gigs with the help of SEO.
You can learn more about making amazing videos, editing them, and uploading them through ThePDRVideoCourse.com. It will help you market your business better with only the help of your smartphone or tablet.