On this week’s episode, Gene discusses a number of changes in how Facebook ads work. Over the last few years, he explains that he could see good results from his Facebook ads as well as the traffic to his website and calls resulting from that traffic increased significantly. This year, however, he saw a lot of clicks on the website, great results on the Facebook ads, but the emails and calls from the website were lower than previous years.
After speaking to some professional Facebook ad experts, Gene brings forward some very interesting tips and tricks when it comes to advertising your services on Facebook. He says that rather than sending people from your ad to your website, it is better to send them to the specific landing page that the ad is based on. So, rather than having them visit DentRepairNow.com from a hail damage ad on Facebook, Gene now sends them directly to DentRepairNow.com/HailDamageRepair and then gives them a Call To Action button.
Gene explains that having a landing page that offers a lot more information and specific content will get better returns from customers. If you head to PDRMarketingMinute.com, you can sign up for Gene’s email list and get his free Review System. You can also sign up and learn how to make videos on your smartphone or tablet at ThePDRVideoCourse.com for under $100.