Today, Gene goes on to talk about the retail marketing checklist and discusses the importance of a Facebook business page. He kicks it off by saying that you shouldn’t have a personal account for your business but rather a separate page set up for your business. He explains how some people use their business name as their profile name and it leads to Facebook banning them. Gene advises you to create a business or a fan page.
Setting up the page is easy and all you need to do is choose the option to create a page for a local business. Gene says that he will be making a video on how to set a Facebook page up which explain in detail. Gene also advises that your name, address, and phone number should match with your Google My Business listing. He also strongly recommends not asking other technicians for likes on your page once it is set up. Finally, Gene says you should be adding content to the page about 3-5 times in a week to help it get more likes and shares.