This week on the PDR Marketing Minute, Gene talks about staying in constant contact with previous customers or clients. He also discusses sending over a contact file when your clients ask for business cards. Gene also says that newsletters are a great way to stay in touch with customers regularly. But, because creating a newsletter based only on PDR will be rather monotonous, Gene advises listeners to put a spin on it.
Gene goes on to explain that the spin he will be taking on his newsletter will come in the form of a monthly car care tip. If you work around cars and have some interesting tips, you can easily share them with your customers in the form of monthly content. This will give your clients a DIY experience for fixing their cars. Some examples Gene gives us is how to wax a car, how to touch up a chip, and getting a spot out of the carpet.
Not only these tips help you keep in touch with your client, but it also helps you get recognized as a expert in car care which drives more customers to you. If you need any assistance, simply sign up at PDRMarketingMinute.com and join the email list to get Gene’s Review System. You can also learn how to shoot great videos with your smartphone or tablet by signing up to the course at ThePDRVideoCourse.com.