This week on the PDR Marketing Minute Podcast, Gene continues to talk about how important it is to have a marketing plan for your PDR business. Rather than marketing for the sake of it, having a clearly set plan will help you market your services better. Over the next few episodes, Gene explains that he will be going through some of the core needs for proper marketing.
The first need, he describes, is having a website for your business. It is extremely important to have place where customers can go to actually learn about your business. There are a few things to remember when setting up a website though.
Probably the most important would be to have an easy to spell domain name. Substituting numbers for words or shortening words will only make the domain name more complicated and will drive customers away. The main purpose for your website is to get your potential customers to contact you. All your information, including email and phone number, should be on the website. A Call to Action button should jump out at the customers so that they can call, text, or email you.
It is vital to have content on your website, says Gene, as it is what customers look for. Written content is great for SEO purposes, but visual content in the form of videos is a must for any PDR business. You can add before and after pictures to showcase your repair work. It is also important to show both small damage and big damage. Lastly, your website should have your reviews on it. Take screenshots of your reviews from Facebook, Google, Yelp, and other sources and make a page on your website to display them for potential customers.
Gene concludes the episode by directing listeners to PDRMarketingMinute.com where they can sign up to his email list and get his Review System for free. He also talks about the upcoming PDR College Advanced Skills Seminar in Jan and how listeners can learn new techniques for fixing dents and connecting with people to market their businesses there. To sign up for the seminar, visit PDRCollege.com.