On Episode 71 of the PDR Marketing Minute Podcast, Gene continues with his talk on basic marketing needs. Last week’s episode was all about YouTube and this week, he discusses the importance of Facebook. Because of its networking prowess, Facebook is one of the most important social platforms to advertise your business. It is a great way to get help people understand what your business is about and the services you offer. Gene does stress on having a Facebook Business Page rather than a personal account. Register the business under “Local Business” in the category section to get customers around you aware.
After registering, you can add a Call To Action button, a Learn More section where you can direct them to your website, a Call Now button or a Message which now works through Facebook Messenger. To get the page looking like a professional business, Gene advises listeners to add a cover photo of a before and after project that you have worked on. But the most important thing when it comes to having a Facebook page is content. Gene says the ideal posting amount should be around 3-4 postings a week and never more than 1 posting a day. He goes further to talk about not focusing on likes because not everyone who likes your posts will actually see all the feed from your page.
Facebook is also a great way to get reviews and interact with customers. While Google is the first option to search for dent repair, Facebook allows customers to review the business and learn more about PDR. The ads on Facebook reach a larger audience which opens up a lot of opportunities. Google does show people your business but customers require a Google account to leave a review whereas leaving a review on Facebook is significantly easier.
Gene then goes on to discuss the program he was talking about last week where he was looking to work with 15 companies or people with the new marketing approach as the base. Because of the massive competition right now, simply putting up a website will not get your customers. If you feel like your company could benefit from the new marketing approach, Gene encourages you to sign up by emailing him at firstname.lastname@example.org. Alternatively, you can message Gene Fetty on Facebook and discuss the process. He ends the episode by saying that the new marketing approach will require hard work but will yield huge rewards.